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When it comes to SEO of any website, keyword research and backlinks both are major aspects got in our minds, know about the best tool for both of them.
Introduction
From the economy to the educational sector in the case of enhancing website traffic on google, the only solution found is SEO, SEO (search engine optimization) term included both technical and strategic methods for improving the visibility of a website on google, basically, SEO is a part of internet marketing which helps in increasing traffic on the website, we can say it is the source of brand awareness.
Search engine optimization is a continuous process that required high-quality content on the website, or SEO includes many terms like On-page,off-page or technical SEO, or working on all of them manually is possible but google introduce more tool which makes developer works easy by using these tools.
So, today we are going to know about the role of tools in SEO or briefly about the best tools which help SEO developers in daily work for making a website on rank which included keyword research, local SEO and tools for competitor analysis or for backlinks.
Tools For Keyword Research-
Keyword research is the major aspect of whole SEO as well as for PPC or social media marketing, even algorithm updates also mainly focus on keyword research, good keyword research is a sign of good content for an SEO specialist it’s important to focus on keyword difficulty volume or keyword density.
- Google Keyword Planner- Google keyword planner is mostly used tool for keyword research, it was introduced by google as a free tool, by using this tool you have to create a campaign because the main intention of this tool is to find out keywords in playing Ads for exact volume and keyword difficulty.
- Ubbersuggest- In the era of digital marketing we all know the name of Neil Patel, Neil Patel provides many tools for SEO on his website Ubbersuggest, Ubbersuggest is mainly used for keywords research by each SEO specialists, it’s free for short-time users and can use this tool three times in 24 hours or for using more you have to take a subscription.
Ubbersuggest shows reliable results or the exact number of keyword difficulties or volume its helpful for SEO beginners or specialists also.
- Ahref- Ahref is a paid tool, it is mostly known tool not only for keyword research but also for competitor analysis, it’s helpful in backlinks so we can say paying in Ahref is fruitful for beginners and specialists because it included a site explorer, content explorer or SEO audit.
Tools For Off-Page ( Backlinks) –
As we know On-page and Off-page is kind of SEO and ranking on google is depend on your expertise on both on-page and off-page, on-page is a process developer do for improving the website visualization whereas off-page is an external process in other word working for website improvement without changes internal terms of the website.
Off-page mainly focus on backlinks, links on referral domain are called backlinks for this developer has to first do a prior method like competitor analysis, finding high domain website doing all these things manually is time-consuming for everyone, so for this, there have many tools which help in making quality and quantitative both kind of backlinks.
- Moz Bar- MozBar is a free tool for everyone or for the advanced features you can take a subscription, Moz helps find links where competitors build their backlinks or mainly use for SEO audits so we can say it is the best platform for both beginners and experts.
If you take a subscription to Moz it will never be worthless because it’s also helpful when a website’s spam score gets high we can export spamming links from Moz or forward that to the webmaster for further procedure.
- Google Search Console- Google search console is a tool provided by google as it defines the name, also known as webmaster, developer use this platform for crawling and indexing website data so using search console is essential for SEO specialists.
In the case of the website’s spam score previously developer exported files from Moz and then remove these links by using a search console this procedure also decreases the domain authority of a website.
Conclusion-
So ultimately SEO helps in increasing the number of visitors or traffic on a website effectively, so users must be aware for good quality content with high volume or low difficulty keywords or before backlinks it is important to check the domain authority or page authority of referring domain. All these are basic terms that are essential for SEO specialists or for more advanced knowledge its essential for SEO specialists to update themselves for google algorithm updates from time to time.
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